Unless there is an existing community that is substantial enough to launch the project – and even if there is – building the community is difficult work. Creators need to dedicate enough time to find collaborators that already have a community, attend NFT-related events and conferences and use social media to build the group that is excited about the project and willing to invest.
Conferences and meetups are important. Don’t be afraid to use Meetup to host your own, as well as show up to others. It’s important however, to have a way to capture contact information from other attendees if it is not your own event, so have your business card/link/qr code and set some goals for recontact people. Be sure to offer something to them as well.
A single collaborator can get your project off the ground if you can capture a joint community that is already build.
Social media also plays a role. For most projects, Discord, Twitter, and Instagram are the fundamental social media channels.
Discord is no longer just for gamers but attracting that special slice of the audience that is more focused on Fintech projects. Top agencies such as Coinbound.io, focus all their media including Twitter, on driving people to the Discord group and to the white lists.
Here is one discussion on the issue from 2021:
Every project is slightly different. While Discord is the mainstay for finding buyers, Lewna Tsuki of FooCuties found that Twitter was the most powerful channel to build a following quickly to promote FooCuties. She started with what she calls “CryptoTwitter,” researching the groups around keywords, and finding groups and people to follow.
This research surfaced important information. One of the communities she followed, the XRP community on Twitter, was passionate about NFTs and she saw that 10 people are very well known because they exposed scams and recommended valid projects.
She followed these influencers. Some had forms to fill out, so she did that too, then messaged them and asked them to let her know if they had questions about FooCuties’ legitimacy. Soon they promoted her project and even shared her launch dates. More followers arrived. This strategy was largely responsible for generating 5300 followers in about a week and a half. Nice work!
Another strategy she uses is simply to post comments on celebrity blogs; while they probably won’t respond these people have huge groups of engaged followers who did respond, follow, and reTweet.
To create a Twitter strategy, start with a list of accounts to follow, from your research on similar projects, an a list of NFT Marketplaces (you’ll find them in this channel).
Twitter feeds to follow
Here are some recommended by Coinbound.io and other platforms. One tip is to start a Twitter account for your NFT projects, to keep it separate from your other accounts.
The creator of the notorious $69 million sale, has a following of 380k. His opinions are revered, and he also lists his news projects.
We always get a jolt of NFT love by following this person. Great insights.
Ty Smith is an NFT marketer and Managing Director of Coinbound and Coinbound marketing podcast who has represented top projects.
Matty love to contribute items about crypto collectives and is extremely well known.
Along with these, @farokh, @RealmissNFT
The following are recommended by hasataginvesting.com:
Founded by Mariano Do Viao, an influencer in the realm of fashion, style and art. Provides opportunities for members to get involved in new upcoming projects, with lots of giveaways and freebies.
Deeze is the community manager for Fractional Art, a platform where you can buy, sell and mint fractions of NFTs. Super active on Twitter.
Another huge following two hundred and fifty thousand people. Not just a collector but also a collaborator, with a number of world famouse NFt brands in his collections from Bored Aps to Cool cats. CEO of Goodlife Media.
NFT flipping agency with more than 2,500 assets.
Advisor and investor with 200,000 followers.
If you are looking fora supporter of NFT artists and musicians, this may be a Twitter contact for you. She sometimes promotes insights and updates on NFT collections as well.
An NFT collector and trader with a Twitter following of over two hundred thousand with one of the largest NFT art collections in the world.
NFT writer for ilustrious media like that Washington Postand Time Magazine is good for insights into the space.
Here’s another NFT Collector including famous ones such as Ringers, AutoGlyph, XCopy, and Chromie Squiggle. Focus is often on historical valuation.
Founder of VeeFriends, he has three million followers and focuses on investment advice.
Discord servers to join
Always start with the Discord communities for the marketplace you have selected.
However, there are also numerous NFT discord servers where your project can get traction.
While driving the community, you can also “feed the community” at Discord or elsewhere with members-only airdrops of special NFTs on a couple of holidays if it makes sense for your project.
One more best practice is to ask other projects that are just ahead of yours, to promote your project to their group, in return for posting their next project. We’ll discuss this at more length in “Finding collaborators.”